GABA (Gamma-Aminobutyric Acid) is a calming neurotransmitter your brain uses to wind down, slow thoughts, and prepare for sleep. It plays a key role in switching off the brain's "alert mode" and encouraging deep relaxation.

While DoeZ™ doesn't contain addiitonally added GABA, it is made entirely from New Zealand deer milk — a rich source of milk proteins that, when digested, may help support the body’s own GABA pathways and calming processes.

Why GABA Matters for Sleep

GABA is essential for helping the brain:

• Quiet mental chatter and overstimulation

• Transition into a restful state

• Reduce nervous system tension

• Support deeper, more continuous sleep

When GABA signalling is low, it’s harder to switch off at night or stay asleep.

Why DoeZ May Support GABA Activity

Research shows that certain milk proteins and peptides, particularly those from casein and whey, may support GABA receptor activity or help generate GABA-like effects during digestion.

Deer milk, the sole ingredient in DoeZ, is:

• High in A2-type casein and whey proteins, similar to goat and human milk

• Naturally rich in amino acids like glutamic acid, a precursor to GABA

• Structurally similar to milks already shown to support GABA production

While GABA in deer milk hasn't yet been directly quantified in research, its protein makeup suggests it may support similar calming pathways in the body.

Who Might Benefit from DoeZ?

DoeZ™ may help support sleep and calm in people who:

• Feel wired, restless or overstimulated at night

• Experience busy thoughts or trouble switching off

• Wake often due to stress or nervous tension

• Prefer a gentle, natural approach to supporting sleep

How to Use DoeZ

Take 3–4 capsules of DoeZ™ 15–30 minutes before bed as part of your wind-down routine.

You may also benefit from combining DoeZ with:

• Breathwork, journaling or light stretching

• Screen-free time and a quiet setting

• A regular sleep-wake schedule

Why Real Food Sleep Support Matters

Unlike isolated GABA supplements or synthetic sleep aids, DoeZ works with your body’s natural rhythm. It delivers the foundational proteins and nutrients that may support your nervous system's ability to rest and reset — without flooding the system or causing drowsiness.

DoeZ™ is pure New Zealand deer milk — a gentle, functional food source of sleep-supporting nutrients and peptides that may help activate your body’s natural calming signals.